top of page


strat·e·gy, ˈstradəjē/


  1. a plan of action or policy designed to achieve a major or overall aim.

synonyms: master plan, grand design, game plan, plan (of action), action plan, policy, program and more


Ali Webb Strategies advises leaders and advances strategies that help organizations bridge the gap between expectations and outcomes. Often, the difference between a good idea and a great result is about the people involved. How diverse teams are designed and developed matters. Navigating difference is a crucial skill. And leadership matters even more.


We work to develop the people who deliver social innovation through team and individual skill building, we work on specific strategic approaches  and we have a specific focus on the navigating the foundation and non-profit sectors. Bringing an equity lens to people and team development is a crucial skill set of AWS.

Ali Webb
Founder and Principal

Ali Webb’s first job out of college was as a reporter for a small newspaper in Texas. Her second job, however, was press secretary to the Mayor of Los Angeles, Tom Bradley for seven years. Ali was the first female and youngest person to ever hold the position of press secretary in Los Angeles.


She was appointed by President Bill Clinton to head Communications at the United States Department of Agriculture. She was also Communications Director for The Nature Conservancy and political director for the League of Conservation Voters.


A recovering political junkie, for 19 years, she worked at the W.K. Kellogg Foundation, one of the largest U.S. charitable foundations, where her last role was as Director of Michigan Programming, leading a team of 15 people and an annual budget of $65 million. She received her BA in Journalism from Stanford University and her MPA from the Kennedy School of Government at Harvard University. In 2005, she earned her Ph.D. in Mass Media from Michigan State University. 

Ali is also a Qualified Administrator of the Intercultural Development Inventory (IDI), a globally recognized assessment tool that helps builds the skills of individuals, teams and organization to navigate cultural diversity.

Keith Kehlbeck
Chief Operations Officer

Keith Kehlbeck is a writer, historian, and marketing consultant with clients in the hospitality, nonprofit, and publishing sectors. At the age of 10, his family took a trip to Washington, D.C., sparking what would become a life-long interest in the Civil War. There was no turning back; since that trip Keith’s passion for studying the Civil War led him to write Gone to God: A Civil War Family’s Ultimate Sacrifice, a nonfiction history told with diaries and letters written by soldiers and their family members, published in 2013. His most recent book, Aim High: The Life and Times of John Arena, a biography, came out last year.


During his career, he has worked as Executive Director for Select Registry, Distinguished Restaurants of North America (the preeminent association of high-end bed and breakfasts and boutique small inns and hotels), Distinguished Restaurants of North America (DiRoNA), and Southwest Michigan First, a cutting-edge economic development firm.


Keith obtained his Bachelor’s degree studying history at Wabash College in Indiana, graduating summa cum laude. 

bottom of page