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strat·e·gy, ˈstradəjē/


  1. a plan of action or policy designed to achieve a major or overall aim.

synonyms: master plan, grand design, game plan, plan (of action), action plan, policy, program and more


Ali Webb Strategies advises leaders and advances strategies that help organizations bridge the gap between expectations and outcomes. Often, the difference between a good idea and a great result is about the people involved. How diverse teams are designed and developed matters. Navigating difference is a crucial skill. And leadership matters even more.


We work to develop the people who deliver social innovation through team and individual skill building, we work on specific strategic approaches  and we have a specific focus on the navigating the foundation and non-profit sectors. Bringing an equity lens to people and team development is a crucial skill set of AWS.

Ali Webb
Founder and Principal

Ali Webb’s first job out of college was as a reporter for a small newspaper in Texas. Her second job, however, was press secretary to the Mayor of Los Angeles, Tom Bradley for seven years. Ali was the first female and youngest person to ever hold the position of press secretary in Los Angeles.


She was appointed by President Bill Clinton to head Communications at the United States Department of Agriculture. She was also Communications Director for The Nature Conservancy and political director for the League of Conservation Voters.


A recovering political junkie, for 19 years, she worked at the W.K. Kellogg Foundation, one of the largest U.S. charitable foundations, where her last role was as Director of Michigan Programming, leading a team of 15 people and an annual budget of $65 million. She received her BA in Journalism from Stanford University and her MPA from the Kennedy School of Government at Harvard University. In 2005, she earned her Ph.D. in Mass Media from Michigan State University. 

Ali is also a Qualified Administrator of the Intercultural Development Inventory (IDI), a globally recognized assessment tool that helps builds the skills of individuals, teams and organization to navigate cultural diversity.

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